Analyzing Intention of Words or Expressions Used in Propaganda Techniques

Activity 1. Analyze the sentences below and state what type of propaganda device is used in each. Write your answers on the space provided before the numbers.

 1. A presidential candidate had a “boodle” fight meal with the barrio folks.

 2. A popular actress endorses Juana Dela Cruz for the 2022 elections. 

 3. Old people are forgetful.

4.  “You didn’t even finish high school. How could you

possibly know about this?”

 5. What the world needs now is love!

 6. Famous celebrities are now using this top of the line, newly released cellular phone. Join them to have a taste of good life and be in the trend!

 7. Invest your money now and get a 100% return! Don’t be left out! Join thousands who are now enjoying a good life! 

 8. Mayor Juan Dela Cruz interacted with his town mates in T-shirt and rubber slippers.

       9. Millennials are known to be as an entitled generation.

                                10. The Filipinos are worth dying for!   

 Ans.  Activity 1:

1. Plain Folks

2. Tertimonial

3. Stereotype

4. Name-calling

5. Glittering generalities

6. Testimonial

7. Bandwagon

8. Plain Folks

9. Stereotype

10.  Glittering generalities

Activity 2. Examine the different propaganda techniques used in the following advertisement. State their types and the motives in using each of them.

Type:        _______________________

Intention:  _______________________



Type:        _______________________

Intention:  _______________________



*Created/retrieved from


 Type:        _______________________

 Intention:  _______________________



  • Type:        _______________________

 Intention:  _______________________



  • Type:        _______________________

 Intention:  _______________________



Ans. Activity 2:

1. Type: Stereotyping

Intention: It shows gender discrimination between sexes.

2. Type: Bandwagon

Intention: It seems it encourage everyone to join this type of movement since majority is claiming to protect the earth.

3. Type: Stereotype

Intention: It shows how mental problems suffer people and affects daily lives.

4. Type: Name-calling

Intention: The ads mock people in terms of physical appearance.

5. Type: Glittering generalities

Intention: It states that planning is worthless without action.

Activity      3:      Using          any    type   of propaganda device you have learned, draw/design your own   poster         or advertisement to convince or entice people to take part in certain causes or issues you believe in. Be guided by the rubric for scoring your advertisement.

* Sample poster encouraging everyone to

register and vote (sample poster retrieved from


Category3 points2 points1 pointTotal
MessageThe message is clearly identifiableThe message is not clearly identifiableNo clear message can be identified 
Target AudienceThe target audience is clearly identifiableThe target audience is not clearly identifiableNo target audience 
Propaganda TechniqueClearly demonstrates the use of a propaganda techniqueDoes not clearly demonstrate the use of a propaganda techniqueDemonstrates no propaganda technique 
Grammar & spellingMakes no errors in grammar or spelling that distract the reader from the content of the posterMakes a number of grammatical and spelling errors that minimally distract the reader from the poster’s contentMakes many grammatical and spelling errors that distract the reader from the poster’s content. 
NeatnessUses color, visual images and words to clearly communicate the intended message. The poster is neat and cleanly presentedMakes some use of color, visual images and words to convey the intended message. The poster is lacking in overall neatness and presentationDoes not use color, visual images or words to communicate the message. The poster is sloppy and poorly presented. 

V. Reflection: What I Have Learned: Assess your learning progress by completing the following statements.

1. I have learned that in listening to propaganda, you should know how to discern and make critical judgments to help you see if the propaganda is truthful or factual, or if they are flawed or merely opinions. 

  • I have realized that propaganda is a form of communication which is intended to manipulate, mislead, distort, and influence the attitude and the way of thinking of people toward an issue.  
  • I believe I can deepen my understanding through critical analysis on different widespread categories of stereotyping are race, religion, sex, sexual orientation, and physical ability.

Image: Pexels


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